Campaign: The last call
Agency: Lean Mean Fighting Machine
Date: June 2009
Channels: Online, PR, Facebook
My role: Art direction, design
Results: 100 contestants across 10 European countries.
Awards: One Show finalist (2010 – Online Films & Video), Webby People’s Voice nominee (Online campaigns), Revolution Awards(highly commended – consumer electronics) 2010, Golden Stiletto (3rd – Nov 2009), ADC (bronze 2010), Creative Showcase (1st) Sept 200
Featured on: Creative Social, Campaign ‘Pick of the week’
To drive consideration for the Samsung Beat music phone amongst 18-24 year olds.
Silent discos were en vogue with young people at the time.
We created a 24 hour dance marathon for the new Samsung Beat phone where 100 contestants from 10 European countries battled to be the last person standing – if you got called or texted you were out.