Campaign: Holiday Open Day
Agency: BMB (London)
Date: March 2014
My role: Interactive Art Direction, UX, Design
Results: 47,500 visits (UK). 15% through to completion. 49% CTR.
Awards: FWA mobile site of the day, DADI Awards, Travel Marketing Awards (3rd place gold), Travolution Awards (finalist)
Featured on: The FWA
Thomson wanted more people to consider a holiday with them at key consideration periods in the year. They needed an experience that would show people what it was really like to go on a Thomson holiday.
Video shot from first-person point of view gives a feeling of actually being there.
We created an interactive online experience that allows everyone to test-drive a Thomson holiday and get a sense of what's on offer. It involves a series of decisions about the type of holiday and activities you like, featuring first-person point of view video footage of our resorts to accompany each choice, with an ideal holiday type served up on the final results page. Users then have the option to watch the holiday they've created, share the video on social, or continue further to explore the Thomson and First Choice websites to find out more about the resorts and even book their own holiday.