Campaign: Get lost
Date: December 2011
Channels: iOS, Android, Nokia, Blackberry
My role: Concept, Design, Art direction
Results: Over 8600 adventures
Awards: NMA Effectiveness (Nominee Automotive)
Featured on: Creative Showcase, The Drum, Shiny Shiny
To create an experience that only two people can enjoy in their smart car.
Smart owners are impulsive people who enjoy the unexpected and the unusual.
An app that allows smart owners to have a unique day out in their area. You set how far you want to travel and the app picks a random place to visit based on the Yelp API and then directs you to it. You are then encouraged to share pictures and videos of your day out.
The app generated a lot of positive comments in social media. But then, we knew it’s one of very few brands whose customers would react well to being told to Get Lost.
"Awesome ***** Really neat idea ended up at the Churchill War Rooms. Great day out!"
"Hehe fun and useful!*****"
"…a great bit of driving fun!"
"Great idea, easy to use – it was a smart way of getting the guys from uni together. Ended up at the aquarium!"