Client: H&R Block
Campaign: Fascinated by numbers
Agency: Saatchi & Saatchi (Sydney)
Date: July 2016
Channels: TV, Print, Display
My role: Concept, Art direction
Featured on: Campaign Brief, Mumbrella, AdNews, B&T
H&R Block needed a campaign that would stand out in people’s minds and remind the public why they need a tax accountant at tax time.
People see numbers as confusing and complicated, yet they play a major part in our everyday lives.
On our bills, our money, bank statements, supermarket shelves, bus numbers, small numbers, big numbers, phone numbers, house numbers, birthdays and gas stations. The truth is the world is made up of numbers and they are everywhere and whilst they may be complex and uninteresting for some, we love them and want to show you how fascinating numbers really are.
Our TV spots will bring to life the incredible and wondrous role that numbers play in the everyday world around us. Much like an amazing David Attenborough study, the viewer is enlightened by the detail. Each spot ends with a twist as we introduce our H&R Block tax expert narrating. With this love of numbers imagine what H&R Block can do with yours at tax time.
With GST....without GST, who the hell knows and whatever that means.
The crap everyday numbers seen by people and reactions...bills, receipts, shelf prices, statements, GST, without GST, add, subtract....etc etc...built to crescendo
We think numbers are beautiful. This plus that equals pretty damn incredible.
Pi R squared times Y to the power m. You say...what the hell? We say give me more..
We begin to see numbers in a more interesting and positive light.
We see the beauty in numbers everywhere.
Like this Cicada which might just look like it’s perched and singing.
A colourful Cicada chirrups
We see 220 flaps a second, 13 200 a minute, 792 000 an hour. 120 decibels loud and there are over 800 different species known to man... probably more. How mind blowing is that?
And this complicated mass we call the sun.
An awe inspiring solar eclipse
1.4 million km wide. 150 million kms away. That’d take an A380 18 years to visit but would never get there. No one would.
And this monument to beauty.
Wide shot of Opera House punching in to close crops of our Opera House
One million tiles, 10 000 builders, 15 500 lightbulbs, 350 km of tensioned steel cable...that’s a trip to Canberra. If you’re not dumbfounded by that, you’re not human.
We see the world in numbers.
So imagine what we could do when it comes to yours.
The world. Our solar system. A close up of a retina. The pupil dilates suddenly.
Imagine what we could do with all your finances.
A grid of home and work based financials. Petrol pumps.
Flights. Laptops. Kids. Homes. Share prices. Hospitals.
All your receipts.
We see them as beautiful.
We see bills, we see beauty.
We see shares, we get shivers.
We see a wealth plan and we see a better way to do it.
So when it comes tax time, bring us that beautiful mess of agonising receipts, the data files you lost sleep over trying to collate, the hundreds of bank statements that give you migraines, that Group Certificate that made you wonder where did all my money go. At H&R Block, we’ll find every single number that you deserve, even if you don’t, because that’s just what we do!
End on shot of Earth in orbit.
Numbers whizzing past.
H&R Block. Fascinated by numbers
LOGO GRAPHIC & TAGLINE