Campaign: Beauty Engineered
Date: March 2011
My role: Interactive art direction, UX, UI design
Results: 674 car sales attributed to campaign, 81:1 ROI, 5m 20 dwell time
Awards: The FWA mobile of the day, Best web design awards (site of the day), NMA Effectiveness (Nominee - Email)
Featured on: Creative Showcase, Design charts (no.4), Communication arts (web pick)
With the tagline ‘Beauty Engineered’ we wanted a way to demonstrate this in a way consumers could understand.
It’s not just petrol heads that can appreciate the beauty of a car.
We invited a photographer, an architect, a furniture designer and a model agent to give us their first impressions of the car and housed our films inside a magazine style, HTML5 gesture based, web experience. Mercedes-Benz’s most important customers were also greeted with a personalised video welcome to the site.